In 2015, I was part of a student group project at Åbo Akademi University in Turku. We didn't know what we wanted to build — we just knew we wanted to solve a real problem. Then, by chance, we met Jessica.
Jessica is a speech therapist. Around her were families doing what thousands of families do every week: printing, cutting, and gluing picture cards onto a paper week calendar, so that someone they love could see what's coming. Her dream was simple — that the excellent paper week calendar could become an app.
We built it. Moi launched in October 2016, after a year of development. The name stuck because it made us smile: moi is how you say hi in Finnish.
The group project ended, but Moi didn't. It's been my passion project ever since — kept alive evening by evening, shaped by the families, teachers, and speech therapists who used it and told me what the week actually needed. In 2023 I rebuilt Moi from the ground up so it could leave the iPad and live where families are: on phones, on Android, in your pocket. In 2026, Moi grew a proper name — Moi Calendar — and moved into its own home at calendar.moi.
Today, Moi Calendar speaks 25 languages and does fridge-door duty in homes, classrooms, and therapy practices — a decade in, still built the same way: with the people who use it.
Who's behind it?
Freddy Breitenstein · Turku, Finland
My Own Company Oy — the company name is a wink at Moi's first name, "My Own Interactions."
Looking for My Own Interactions? That was the app's first name. Here is what changed.
Why we do this
We want to make technology that helps people.
Easy enough for anyone to use, so the everyday gets a little easier. There are wonderful tools and wonderful professionals around these families — Moi Calendar is for the week in between.